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The Influence of Leli Hernandez: How to Amass One Million Followers

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The Influence of Leli Hernandez: How to Amass One Million Followers

 




Introduction to Leli Hernandez. 0:26 sec.  Interviewer & Videographer:  Rosanna Oviedo.  Production:  Zulema Peralta.  Recorded:  7/25/2019, Florida International University.

 

LELI HERNANDEZ is an American model, actress, and social media personality, who has gained most of her social media following through Instagram and YouTube. She currently has more than one million followers on Instagram, where she mainly posts about her personal experiences.

She was born and raised in South Florida and graduated from the University of Miami, then moved to Los Angeles to pursue a career in acting. She began by modeling and posting “vlogs” and parody videos on YouTube that eventually “went viral.”

Since then Hernandez has been working steadily in the TV and film industries. In 2015, Hernandez worked as an executive assistant at LPM Media, which produces both Oxygen and BET Networks. She also gained recognition from appearing in the comedy web series “Caught the Series,” alongside DeStorm Power and Andrew Bachelor.

Hernandez Dominican roots helped her land roles on Spanish TV, and accumulate online followers who can relate to her Hispanic background. In 2018, Hernandez appeared in the Netflix bio-series Nick Jam: El Ganador, in which she played the sister of the famous reggaeton artist. Other films include Cinder Pumpkin and Not This Way. She also appeared in the action film Narca and in the comedy series The Grind and No Actor Parking.

Hernandez has been embraced by some very well-known clothing brands, including Fashion Nova, and has been featured in numerous magazines and newspapers.

The videos below are organized by topic and run between 30 seconds and 2 minutes. Click on any video. You must be connected to the Internet to view the videos.

 

 

INSIGHT & INSPIRATION: 0:22 sec.




When did you start to feel passionate about acting?

 

RESPECTS OTHERS POINT OF VIEW: 1:11 min.




Describe how you collaborate with other influencers?

 

UNDERSTANDS THE BUSINESS OF ART: 0:44 sec.




Why did you move to Los Angeles?

 

UNDERSTANDS THE AUDIENCE’S PERSPECTIVE: 0:30 sec.




What are your recommendations for creating a viral video?

 

DEVELOP A VOICE: 1:05 min.




How do you combine your Hispanic and American heritage in your videos in order to reach a larger audience?

 

CRITICAL THINKING: 1:01 min.




What is the average amount of time required to film and produce your videos?

 

CREATIVE FLEXIBILITY: 0:49 sec.




Do you follow a particular schedule with your social media?

 

OVERCOMING CHALLENGES TO SUCCEED: 2:00 min.




You have more than one million followers on social media. How did you do that?

 

SEIZES OPPORTUNITIES: 0:55 sec.




How has being social media influencer helped you in your acting career?

 

RESILIENCE: 0:54 sec.




What is the role that you have enjoyed the most so far and why?

 

EXPOSURE TO BROAD INFLUENCES: 1:22 min.




Describe the process of being cast for the Nicky Jam series for Netflix?

 

OPEN TO CHANGE, FLEXIBILITY: 1:12 min.




Do you think it is possible to make a sustained living from social media?

 

UNDERSTANDS ARTISTS’ NEEDS: 0:30 sec.




Who are your role models and influencers?

 

OPEN TO CHANGE, FLEXIBILITY: 0:49 sec.




Would you like to have your own talk show in the future?

 

COLLABORATION: 0:51 sec.




What are some of the differences between working in a Hispanic country and working in Los Angeles?

 

EMPATHY: 1:02 min.




What advice would you give someone who wants to follow in your footsteps?